SCALE US 2024

Accelerator program for Swedish consumer goods brands

“SMÖRGÅSBORD” OF 9 SUPPORT TRACKS​

Company participants pick and choose any 3 tracks based on the brand’s need​

US E-COMMERCE BEST PRACTICE

DO's and Don'ts for localising your e-commerce site for the US - from site design, checkout features, shipping & returns, and marketing		 US INCORPORATION

A must-have for having local US presence (warehouse, employee, store) & shielding HQ from legal risks and US taxation 		 NYC STORE/POP-UP GEOGRAPHIC ANALYSIS​

Local’s guide to physical retail clusters for your next store location or partnership, and checklist for setting up and operating a pop-up store​
COMPETITOR ANALYSIS

Understanding your competitive positioning among comparable brands and products from perspectives of keyword search, pricing and reach		 IMPORT AND COMPLIANCE

Understanding the relevant product compliance regulation for your product categories, and the importing procedure and relevant tariff rates​
 3PL PROSPECTING

Pre-screened apparel and accessories 3PL partner list, with 1-on-1 guidance for evaluating partners and make introductions
SALES CHANNEL MAPPING​

Analysis of the brand’s current sales channels, benchmarking competitor’s sales channels. What market channel  is preferred do the companies brand identity. ​		 HR ADVISORY

Overview of local labor compliance and HR common practices, including compensation structure, benefit package, and growth & retention strategy​
 SALES AGENT/DISTRIBUTOR BEST PRACTICE

Overview of DO's and DONT's for finding and working with US sales agents and distributors. What would work best for your brand and how to find the right partner?

Application criteria and enrollment process

Participant enrollment

Participant criteria

PROGRAM ENROLLMENT​

  • Limited offering to up to 10 companies (subject to approval)​

  • Program enrollment fees: 100K SEK ​

  • Travel expenses (flight, accommodation, etc.) not included​

ENROLLMENT PROCESS​

  • Application open until November 30​

  • Exploratory meeting with SCALE program team after application is received​

  • Announcement of final cohort before EOY 2023​

  • Program Kickoff in January 2024 to run through April​

NORDIC FOOTPRINT​
Companies with established presence in Europe and a global revenue of 2-200MSEK

CONSUMER GOODS & LIFESTYLE​
The program is designed for consumer goods, fashion and lifestyle brands with unique product offering​

US PRESENCE​
Companies with previous exposure in the US (Ecommerce DTC/wholesale/distributor) but looking to expand their footprint ​

Program overview

Accelerate your growth in the US, the world’s largest apparel market​

Program in brief

  • First of its kind offered by Business Sweden in the US, the program aims to provide both strategic & operational resources and support for the most promising Nordic apparel & accessories companies

  • Combining modularized and tailored program segments, the program is created to cater to brands’ individual need in the US growth journeys

  • Tried-and-true program by 8 SCALE US 2023 company participants  

"Smörgåsbord" Support Tracks

  • 9 support tracks combining strategic and operational supports offered

  • Companies to pick and choose 3 tracks best fit their current growth journey

Coaching & Networking

  • 1-on-1 coaching session (5 sessions) with Business Sweden Consumer Goods advisors

  • Peer-to-peer networking and knowledge-share

NYC In-Person Visit

  • 3-day visit program packed with in-person activities in NYC around relevant industry trade shows

  • Offering space and opportunities for brands to meet with retailers and partners at a shared showroom

Business Sweden is commissioned by the Government and the Swedish industry to help Swedish companies grow global sales and international companies invest and expand in Sweden.