Time to grow in Asia?

Asia is home to 22 of the World’s 37 megacities and 4,5 billion people - that's 60% of the global population. Asia has limitless potential as a growth market.

Learn more!

Time to grow in Asia?

Asia is home to 22 of the World’s 37 megacities and 4,5 billion people - that's 60% of the global population. Asia has limitless potential as a growth market.

Learn more!

Does your Asia strategy pay off?

Even the best performing Swedish companies currently earn just over 20%* of their global sales revenue in Asia, whereas Fortune 500’s generate on average 48%. Swedish companies have to adapt their Asia strategy and offerings to new market conditions and acquire new capabilities to stay competitive and enable growth where the markets are growing.

*20% among 40 of the largest publicly listed exporters present in Asia.

QUICKLY ADVANCE THE LOCALISTATION. 

Do not satisfy with local production, but also invest in local innovation and R&D to secure speed.

DEEPEN PARTNERSHIPS ON THE MARKETS. 

Have a general positive view on joint ventures with e.g. start-ups and local companies with complementary product offerings and customer channels to the volume markets.

DRIVE AN ACTIVE ACQUISITION AGENDA.

Create a depth in the product portfolio and a strategy with multiple brands in different price segments to the market.

BEYOND BOUNDARIES |
HOW INNOVATION AND INTERNATIONALISATION STRATEGY ALIGN

The global business environment is witnessing dramatic and rapid change. Between 2007 and 2017, more than half of S&P 500 firms were overtaken and knocked out by newcomers. In a new report, Business Sweden suggests that tomorrow’s market leaders will be agile network orchestrators, who create value by expertly identifying, accessing and combining external capabilities. In particular, companies will need to adopt a network organisation, create engaging narratives to access relevant stakeholders, invest in coordination capacity and govern critical information flows.

A study, conducted by Business Sweden, of the 30 largest Swedish exporter shows that only a handful of them have invested in network-based organisational models. In consequence, we think that many Swedish companies stand largely unprepared for the challenges ahead. 

With China and India expected to jointly contribute to 35% of global output in 2050 – can you afford not to adapt your organisation and strategy?

The report has been co-authored by colleagues from the Business Sweden India office. The findings of the report are based on current research on network dynamics and global innovation ecosystems, and hands-on experience from working with clients on innovation projects in developing markets. Introducing our new innovation methodology, “The UNNATI way”, the India team – together with companies such as AstraZeneca, Volvo, Fortum and IKEA – have led open innovation challenges to position Swedish market leaders as trusted partners for key stakeholders. The learnings from working with this methodology are explored as a case study in this global trendspotting report.

A RACE YOU CAN'T AFFORD TO MISS

With slower growth and increased competition in the traditional home markets Europe or the US, global retail- and consumer goods companies are looking into geographical expansion to new growth. Perhaps the most important market expansion strategy involves the share of business in the rapidly growing APAC region.

FIND YOUR ELEMENTS OF SUCCESS IN SOUTHEAST ASIA

If viewed as a single economic entity, Southeast Asia would be the world’s fifth largest economy and with rapid growth projections, the region’s global significance can only be expected to increase further. Grow sales in Southeast Asia's booming economy. 

Learn how others do it

To stake your claim...

Swedish companies should go for double in Asia - Business Sweden - Medium

Asia is home to more than half of the world's population, contributes to almost two-thirds of global economic growth, accounts for one third of total global GDP and has a rapidly growing middle...

Quickly advance the localisation. Do not satisfy with local production, but also invest in local innovation and R&D to secure speed.

Deepen partnerships on the markets. Have a general positive view on joint ventures with e.g. start-ups and local companies with complementary product offerings and customer channels to the volume markets.

Drive an active acquisition agenda. Create a depth in the product portfolio and a strategy with multiple brands in different price segments to the market.

Our footprint in Asia is significant

To navigate complex markets you need to be well prepared. Our 150 consultants know Asian business better than anyone. They can help you generate leads, find new revenue streams and shorten time to market. Our footprint in Asia is significant.

Take The Easy Way To Asia

Our Business Incubation & Operations services facilitate a rapid and seamless way to expand in Asia.

To stake your claim...

Report: China's belt & road initiative

What does China's mega initiative mean for Swedish companies? Find out in our new report.

To trade or not to trade?

Leaders for the world's largest economies, accounting for 85% of the gross world product and 80% of world trade, met in Buenos Aires this weekend. The purpose of G20 is to uphold multilateralism and promote a sustainable development of the world economy.

Swedish companies should go for double in Asia - Business Sweden - Medium

Asia is home to more than half of the world's population, contributes to almost two-thirds of global economic growth, accounts for one third of total global GDP and has a rapidly growing middle class. Asian countries are investing in transportation, infrastructure, energy, digitalisation, healthcare and smart cities - fields where Swedish companies are strong.

Win the heart of the new APAC consumer - Business Sweden - Medium

GDP growth in Asia Pacific is transforming and a consumption driven growth is on top of the agenda, with a new generation of consumers leading the way. They are young, confident, digitally perceptive and ready to spend to realize their high aspirations.

Digital China - How to succeed on the world's largest e-commerce market

China is the largest e-commerce market in the world today, and is continuously growing fast. This due to smooth payment solutions, good e-commerce platforms and cost-effective last mile logistics. For Swedish companies, this brings exciting opportunities, but to succeed adaptation to local market prerequisites, eco system and consumer behaviour is of great importance.

GET IN CONTACT 

 

MIKAEL JOHANSSON
Manager Business Development
mikael.l.johansson@business-sweden.se

Business Sweden’s purpose is to help Swedish companies grow their global sales and international companies invest and expand in Sweden.

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