How do you win the heart of the new APAC consumer? In this feature, we discuss key capabilities to master for APAC success:
1. Embrace digital
Become a master of digital, not only to accelerate sales through ecommerce but also influencing and building deeper relations with consumers. A seamless shopping experience is expected.
2. Create a winning consumer offer
Understand your consumer and the consumer journey in an APAC context – what influences her before making a purchase decision, where does she expect to find your products to buy and how is she expecting to be treated post-purchase.
3. Challenge your normal Go-to-Market model
Create successful local partners through strong governance, and challenge the normal approach with geographical market-by-market expansion and consider targeting urban clusters rather than countries