THE WORLD'S FASTEST GROWING REGION

The growth trajectory of APAC is changing rapidly. The historical infrastructure- and export driven GDP growth models of many countries in the region are transforming and instead consumption driven growth is becoming more important, with a new generation of consumers leading the way. 

In many consumer categories, APAC will for decades to come account for an overwhelming majority of global demand and growth. Grow sales where the markets are growing.

Are you ready for the race you can't afford to miss?

The Asian Century - Key Milestones

THE WORLD'S FASTEST GROWING REGION

The growth trajectory of APAC is changing rapidly. The historical infrastructure- and export driven GDP growth models of many countries in the region are transforming and instead consumption driven growth is becoming more important, with a new generation of consumers leading the way. 

In many consumer categories, APAC will for decades to come account for an overwhelming majority of global demand and growth. Grow sales where the markets are growing.

Are you ready for the race you can't afford to miss?

INSIDE THE MINDS OF CHINA’S CONSUMERS

Did you know that 81 per cent of shoppers in China’s top four megacities consider other people’s opinions before buying a product?

China is on track to become the world’s largest retail market. With 690 million smartphones users and counting, the nation’s increasingly tech-savvy consumers are changing the rules of engagement both online and in physical stores.

How can Swedish companies get a foothold in this vast and supercharged retail landscape? Download our report that covers the most important market dynamics and presents six key insights – from the role of omni-experiences to mobile payments and influencers.  

RAISING THE E-COMMERCE GAME IN SOUTHEAST ASIA

By 2020, the middle class population in Southeast Asia is projected to reach 400 million, which constitutes more than a doubling since 2012. As this large, emerging middle class becomes wealthier and accustomed to a higher quality of life, it is highly likely that the demand for foreign brands as well as sustainable products will increase.

Download our report on how to win customer loyalty in the battle for clicks and learn about the opportunities and key success factors in Southeast Asia’s e-commerce market.

Did you miss OUR webinar on the race you cant afford to miss?

Download our presentation on the opportunities in the growing APAC consumer market.

Gain understanding and insights from our experts to win the race you can't afford to miss. 

Date: 14/3
Time: 10.00-11.00 CET

WHAT TO MASTER FOR APAC SUCCESS 

How do you win the heart of the new APAC consumer? In this feature, we discuss key capabilities to master for APAC success:

1. Embrace digital
Become a master of digital, not only to accelerate sales through ecommerce but also influencing and building deeper relations with consumers. A seamless shopping experience is expected.

2. Create a winning consumer offer
Understand your consumer and the consumer journey in an APAC context – what influences her before making a purchase decision, where does she expect to find your products to buy and how is she expecting to be treated post-purchase.

3. Challenge your normal Go-to-Market model
Create successful local partners through strong governance, and challenge the normal approach with geographical market-by-market expansion and consider targeting urban clusters rather than countries

A "NEED-TO-HAVE" APAC STRATEGY 

Despite the opportunities, some companies have adopted a “wait and see” strategy for APAC. Considering the current size and rapid market growth, we believe this is the wrong strategy.

THE RACE YOU CAN'T AFFORD TO MISS

APAC is the second largest consumer market in the world, contributing with two thirds of the global growth over the past decade. 

Some key characteristics of the APAC consumer opportunity:

  • The size of the APAC region, with 4.6 Billion people that soon will contribute with 40% of global middle class spending.

  • The diversity of the APAC region, with a mix of emerging economies presenting maybe the greatest future growth opportunities, but also mature economies where there are several short-term growth prospects to be captured.

  • The APAC consumer behaviors and preferences, e-commerce as a rapidly growing channel but also a trend toward omni-channel.

THE WORLDS MOST IMPORTANT CONSUMER

The APAC consumer is young, confident and embrace digital. 6 of the 10 most confident consumer markets globally are located in APAC. This young population is a generation more consumption-oriented and less savings-focused than their predecessors.

While Asian consumers are extremely diverse, key traits that unite the majority of them are collective mindedness and strong emphasis on traditions as well as a level of high internet usage.

Read our blog post on how to win the heart of the new APAC consumer here. 

Get in touch

Amazon - Mayra Mateos
 

ANDERS WICKBERG
Trade Commissioner to India, Market Area Director South Asia
anders.wickberg@business-sweden.se

Business Sweden’s purpose is to help Swedish companies grow global sales and international companies invest and expand in Sweden.

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