APAC’S consumer market HITTING SPEED

The Asia Pacific (APAC) region is home to 55 per cent of the world's population and is set to be the largest consumer market by 2040.

Continued income growth, high digital connectivity, and a rapidly expanding middle class population are key drivers and are fuelling demand by a new generation of consumers who want global brands and products that are both socially and ethically sustainable.

The economic opportunities are vast, but long-term success will only come if companies are smart and tailor their strategies to meet the demands of the diverse and constantly evolving local markets.

EXPLORE APAC’S CONSUMER LANDSCAPE

Our teams in APAC have their fingers on the pulse, identifying opportunities, mapping local and regional networks, connecting with public and private stakeholders, and keeping track of trends and market fluctuations. All so you don’t have to.

Explore the regionally map to get an overview of the growth in different markets and the consumer and eCommerce profiles as a guide to how to build your APAC strategy.

READ MORE ABOUT APAC GROWTH POTENTIAL BY CONSUMER SEGMENT

UPCOMING EVENTS

Exploring nutrition and health opportunities in APAC markets

Do you want to learn more about Swedish companies’ success path in different APAC countries? Are you interested in learning how others view the opportunities and get an update on the latest trends in the industry? Join our webinar to find out how we can help you with a successful market entry or market strengthening strategy...

June 10, 2022

S-Beauty & Accessories - Partner Connect & Marketing Campaign in Asia

Asia-Pacific has been the largest market for the global cosmetics industry, driven by huge growth in skincare. With the presence of traditionally important markets – Japan, South Korea,...

July 20, 2022

APAC leading the eCommerce boom

Our teams across APAC have their fingers on the pulse, identifying opportunities, mapping local and regional networks, connecting with public and private stakeholders, and keeping track of trends and market fluctuations.

All so you don’t have to. Explore the regional map to get an overview of the growth in different markets, as well as consumer and eCommerce profiles which can inform your APAC strategy.

GET THE COMPLETE APAC CONSUMER STORY

China is on track to become the world’s largest retail market. With 690 million smartphones users and counting, the nation’s increasingly tech-savvy consumers are changing the rules of engagement both online and in physical stores.

How can Swedish companies get a foothold in this vast and supercharged retail landscape? Download our report to understand market dynamics and explore key insights – from the role of omni-experiences to mobile payments and influencers.

By 2020, the middle-class population in Southeast Asia is projected to reach 400 million, more than double the 2012 figure. As this emerging middle class becomes wealthier and accustomed to a higher quality of life, the demand for foreign brands as well as sustainable products will increase.

Download our report to find out how to win customer loyalty in the battle for clicks and learn about the opportunities and key success factors in Southeast Asia’s eCommerce market.

China is a vast, and at times, daunting market and it is not the right fit for everyone; but it cannot be ignored. All international brands need an informed position to ascertain if China is a viable consumer market. The purpose of this report is to offer guidance by capturing learnings from Swedish brands who have been successful in the market.

The focus on health and an active lifestyle is on the rise in China, providing opportunities for food, beverage and supplement companies. However, the market is complex and fast-moving, with an ever-changing landscape of consumer preferences and channels.

China's e-commerce market is one of the world's fastest growing. While China’s cross-border eCommerce (CBEC) channels facilitate an easier way to reach Chinese consumers, its complexity is often seen as an obstacle for Swedish companies who are looking to enter the market. This guide explains EBEC and provides clear steps on how to navigate it to reach Chinese consumers.

How do you win the heart of the new APAC consumer? In this feature, we discuss key capabilities to master for APAC success:

1. Embrace digital
2. Create a winning consumer offer
3. Challenge your normal Go-to-Market model

WHAT TO MASTER FOR APAC SUCCESS 

THE RACE YOU CAN'T
AFFORD TO MISS

Some key characteristics of the APAC consumer opportunity:

The size of the APAC region, with 4.6 Billion people that soon will contribute with 40% of global middle class spending.

The diversity of the APAC region, with a mix of emerging economies presenting maybe the greatest future growth opportunities, but also mature economies where there are several short-term growth prospects to be captured.

The APAC consumer behaviors and preferences, e-commerce as a rapidly growing channel but also a trend toward omni-channel.

Despite the opportunities, some companies have adopted a “wait and see” strategy for APAC. Considering the current size and rapid market growth, we believe this is the wrong strategy.

A "NEED-TO-HAVE" APAC
STRATEGY 

THE WORLDS MOST IMPORTANT CONSUMER

The APAC consumer is young, confident and embrace digital. 6 of the 10 most confident consumer markets globally are located in APAC. 

While Asian consumers are extremely diverse, key traits that unite the majority of them are collective mindedness and strong emphasis on traditions as well as a level of high internet usage.

Get in touch

Start your journey towards growth in APAC's consumer market

Joakim Abeleen

Market Area Director Greater China and Head of Beijing Office, Beijing

Business Sweden is commissioned by the Government and the Swedish industry to help Swedish companies grow global sales and international companies invest and expand in Sweden.